Five findings drawn from our daily work on our clients' properties. Nothing theoretical: these are the questions we get on the phone, with the answers we give.
A buyer looking at a photo sees a floor area. They never perceive the volume.
Our eyes only read depth when planes move against each other: that is parallax, and a still image cannot produce it.
As soon as the camera moves into the room, the brain rebuilds the space on its own. It is also why a simple zoom fails: the image grows, but nothing moves.
What we do with it: every shot in our films is a camera path, never an enlargement.
The supplier's quote is only part of the bill: the real cost is time.
You need to find an available pilot, book a slot when the property is spotless, watch the weather, check that flying is allowed in the area, then wait for the edit.
For an exceptional property, that budget makes sense. For a townhouse or a hotel room, the question becomes: how many properties go out with no film at all because a shoot was not worth it?
What we do with it: no travel, no slot, no weather. The film ships in 48 hours.
A film that lands three weeks after publication arrives after the battle.
When a listing goes live, alerts fire and local buyers discover it. Those who have already seen it will not necessarily come back to look again.
That is the whole point of our 48-hour turnaround: the film can be ready on publication day, not only on the day the listing starts to fade.
What we do with it: send the photos before publication, and the listing launches with its film.
These are the mistakes most videographers and immersive videos make: they close tabs, and sometimes they kill a sale.
What we do with it: these five rules are our checklist before every delivery.
A film is only as good as your photos: ten to twenty sharp images are enough.
One per room, two for the large ones, the facade, the outdoor areas, and where possible a wide angle from each doorway.
What matters even more than the count: resolution and light. A professional photo at full resolution gives a sharp, steady shot; a screenshot from a listing gives a blurry one.
What we do with it: we tell you honestly whether your photos are enough, and which ones to retake.
Ask it directly, by phone or email. A human answers.
Or by phone: +33 7 56 90 96 83